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The Real American Hardwood® Coalition, supported by DHA and many other hardwood industry associations and members, has been hard at work for more than two years to develop and launch a consumer campaign highlighting the beauty and benefits of hardwoods. In early August, the coalition officially launched its new Build Your World™ advertising campaign to promote Real American Hardwood® flooring, cabinetry, furniture, and millwork. In partnership with Magnolia Network, the integrated digital campaign will run through January 29, 2024, and will…

The top story for this eNews—and perhaps the year—is the Commerce Department's ruling that hardwood plywood from Vietnam made using Chinese materials is subject to the duties on hardwood plywood from China. These duties are often more than 200%. This is a big win for U.S. workers and the U.S. manufacturers of hardwood plywood in the Coalition for Fair Trade of Hardwood Plywood, which filed the circumvention case more than three years ago.

An important part of our mission at DHA is promoting decorative hardwoods. We have taken that to a new level in the last two months: the number of architects and designers who have completed our continuing education courses has surged. The first course we added to the GreenCE site—an online platform that educates architects, engineers, and designers—introduces this important audience to the benefits and sustainability of hardwood plywood, veneer, and engineered wood flooring.

In another big win for U.S. workers and the many DHA members in the American Manufacturers of Multilayered Wood Flooring coalition, last week the U.S. International Trade Commission ruled that the existing duties on Chinese engineered wood flooring will remain in place for the next five years. This is a critical development for the industry, which has been fighting unfair imports from China for years. This comes about a month after a similar ruling on hardwood plywood.

Two weeks ago, we held our 2023 Annual Meeting in Clearwater, Florida. It was fantastic seeing many long-term and new members and hearing from expert speakers on issues key to our industry, including trade policy, new technology, and methods to identify Russian birch—which continues to fund the Russian war effort, despite restrictions. It was also a pleasure to recognize the commitment of our long-term members and those members who serve on the DHA leadership team. Please save the date for DHA’s 2024 Annual Meeting, May 14–16, in Scottsdale…